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Cheryl Horton

Cheryl Horton

Director of Marketing

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cheryl-hortonCheryl Horton brings 30 years experience in the retail/shopping center industry. Her background expertise is in a myriad of retail, shopping center and office environments in the marketing, leasing, and specialty leasing arenas.

She started her retail/marketing career with her own advertising/PR agency handling small shop owners and restaurants. Her corporate retail background has included various positions with Nordstrom, The Hahn Company, The Yarmouth Group and Urban Retail Properties. Some of the shopping centers she has worked on are Valley Fair, San Francisco Centre, Stonestown Galleria, Clackamas Town Center, Sherman Oaks Fashion Square, The Mall at Victor Valley, Eastridge Mall and more.

Cheryl has strong skills in strategic planning, identifying trends, budgeting, marketing, designing and executing leasing strategies, successful lease negotiations and effectively managing people. She has strong communication skills which has served her well with Property Ownership, Joint Venture Partners, Asset Managers, General Managers and Marketing Directors.

Her creativity and people skills have been a true asset to maximizing retailer productivity and creating scenarios that help drive retailer sales and retention. She understands that industry and fiscal responsibility to achieve ROI and occupancy is vital in the ever changing retail world.

Her diverse background also includes Director of The Carefree Institute, a small entrepreneurial company which features a comprehensive and proprietary tool used by professionals and businesses in the hiring process. Her role included managing client relations, procuring new clients and developing the marketing vision. In addition, she designed and created instructional seminars and implemented a new web site for the company.

In addition to her professional expertise, Cheryl has served as Co-Chair for two major fundraising events benefiting The Boys & Girls Clubs of Greater Scottsdale. Her role was to create, plan and coordinate all aspects of the events (fashion show, entertainment, silent & live auction) as well as serve as hotel and media liaison. She serves as a counselor for women in transition and is a strong supporter of the American Cancer Society.

  • "More than anything, the BLENDers are just plain FUN to work with!"
    John Bacon / VP Marketing - Real Estate
    Cole Real Estate Investments
    Phoenix, AZ
  • "BLEND Marketing has been a valuable resource for me over the years because of their tremendous
    knowledge of the retail industry along with their many years of experience."
    Tony Smith SCSM / General Manager, Asset Services
    CBRE, Asset Services Group
    San Francisco, CA
  • "The BLEND team always brings fresh ideas and a valuable perspective to a marketing program."
    John Bacon / VP Marketing - Real Estate
    Cole Real Estate Investments
    Phoenix, AZ
  • "BLEND is a great contributor to our Team for The Shops at Gainey Village, Scottsdale Waterfront,
    Market Street at DC Ranch and Centerpoint on Mill. Their experience and expertise is second to none."
    Mike Mathews / President
    Main Street Real Estate Advisors
    Scottsdale, AZ
  • "BLEND has been a seamless addition to our company's internal marketing team - a true testament
    to their name. They bring with them a wealth of knowledge and experience in the real estate industry
    and are able to execute on all levels."
    Charley Freericks / Senior Vice President
    DMB Associates
    Scottsdale, AZ
  • "One of the greatest values BLEND provides is understanding that it takes more than a great idea
    for a successful marketing program – you have to be able to execute and generate results. They have
    the ability to take the creative concept, develop the plan and then put it to work to
    create a successful program."
    John Bacon / VP Marketing - Real Estate
    Cole Real Estate Investments
    Phoenix, AZ
  • "You would be hard pressed to find a team in the shopping center industry that has as much
    experience, expertise and understanding than BLEND."
    John Bacon / VP Marketing - Real Estate
    Cole Real Estate Investments
    Phoenix, AZ
  • "The BLEND Team consistently has a “can do, will do spirit” and are fun to work with too which is
    especially important during these challenging times. They are consistently and constantly adding
    and enhancing value ensuring that we are always putting our best foot forward."
    Mike Mathews / President
    Main Street Real Estate Advisors
    Scottsdale, AZ
  • "What we appreciate most about BLEND is that while their many years of experience provide
    the sage recommendations we need, they are also creative enough to suggest trying something new
    to keep our marketing programs fresh!"
    Caroline Morris / Vice President, Asset Management
    Ellis Partners, LLC
    San Francisco, CA
  • Having worked with BLEND for over 5 years on both property marketing programs and corporate
    positioning and branding efforts, I have found the BLENDers to be not only first rate
    professionals, but also a great pleasure to work with. They challenge our thinking and
    consistently deliver results....they are a great "BLEND"."
    Tom Gilmore / Executive Vice President
    Madison Marquette Retail Services
    Los Angeles, CA
  • "I have had the pleasure of working with the BLEND Team for many years. They always go the extra mile.
    They are passionate about our properties, strategic thinkers, creative executors and a delight to work
    with every step of the way. "
    Christine Hands, CSM / General Manager II Kimco/Christown Shopping Center Phoenix, AZ
  • "The BLEND team is organized, responsible financially to my budget and produce the absolute best
    events. They have great rapport with our merchants and build strong ties in the community. BLEND
    has been an integral part of our team and I look forward to working with them in the future."
    Christine Hands, CSM / General Manager II Kimco/Christown Shopping Center Phoenix, AZ
  • "The BLEND team always brings fresh ideas and a valuable perspective to a marketing program."
    John Bacon / VP Marketing - Real Estate
    Cole Real Estate Investments
    Phoenix, AZ
  • "The BLENDers have many significant relationships within the marketing community that ensure
    that my clients get the best marketing results for their assets. The BLEND team has provided strategic
    ongoing consulting services for me for many years with a variety of retail projects. They are always
    up to any challenge big or small."
    Tony Smith SCSM / General Manager, Asset Services
    CBRE, Asset Services Group
    San Francisco, CA
  • "BLEND Marketing provides a perfect "blend" of experience in the industry, creativity and an
    understanding of how to develop impactful marketing programs. I have hired BLEND for a variety of
    marketing projects, and their results have always exceeded my expectations. I would highly recommend
    the BLEND team to anyone!"
    Cherilyn Megill, SCMD / VP Marketing Philips Edison Oakbrook, IL
  • "BLEND Marketing consistently over delivers and exceeds expectations by designing marketing
    solutions that are creative, innovative and strategic. Experienced and resourceful they know how to
    maximize budgets and build programs that elicit consumer response and build traffic and sales."
    Gina Jones / Principal
    JonesMedia
    Scottsdale, AZ
  • "Not only is BLEND an innovative, forward thinking and fun marketing firm... The BLENDers are
    consummate professionals. They think "outside the box" and will do whatever it takes to get the most
    rewarding results. You will not find another firm that goes above and beyond for their clients.
    A must hire!"
    Joan Fantazia / General Manager
    Town & Country Village
    Palo Alto, CA
  • "I have found that BLEND combines strategic thinking, creative solutions, detailed planning
    and results oriented follow through to achieve Client objectives related to the positioning,
    branding, marketing and activation for premiere retail assets."
    Tom Gilmore / President
    Madison Marquette Retail Services
    Washington, DC
  • BLEND Marketing has been a tremendous resource for us on a variety of projects: from a jewel of a specialty retail center in the suburbs, to a very complicated, mixed-use office and retail property in an urban setting. The BLENDers are all strategic, big-picture thinkers – they are simultaneously thoughtful< and responsive to a wide variety of needs.
    Caroline Morris Partner,SVP, Asset Management Ellis Partners, LLC San Francisco, CA
  • What we appreciate most about BLEND is that their many years of experience provide the sage recommendations we need, but they are also creative enough to suggest trying something new to keep our marketing programs fresh!"
    Caroline Morris Partner,SVP, Asset Management Ellis Partners, LLC San Francisco, CA
  • "BLEND Marketing is creative and passionate about their clients. I have had the privilege
    of working with them for many years, on a variety of projects. Their enthusiasm for their work
    is contagious! Their results shine through in the quality of their work and the results they achieve."
    Carolyn Reyes / Director of Entertainment
    Entertainment Solutions Inc.
    Scottsdale, AZ

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