Mollie Calvert Massari
Director of Marketing
Mollie Calvert Massari brings 25 years of proven expertise creating strategic business and marketing plans, communications strategies and partnerships to help businesses increase market share.
During her career, Mollie has honed her skills in a wide array of retail real estate roles including strategic marketing, specialty retail and sponsorship, development and re-development and operations. She has worked with 100+ commercial real estate properties throughout the country for The Rouse Company, General Growth Properties, Trammel Crow Company, and others.
Specifically, she is deftly experienced in the areas of strategic business planning, marketing and branding, specialty retail and sponsorship, advertising, product value enhancement, and market trend analysis. Mollie assists business executives to identify new revenue streams by in-depth examination of the business, analyzing business organization models, developing strategic partnerships and identifying areas of opportunity.
In Las Vegas, Mollie managed the redevelopment of Fashion Show’s 2-million sq. ft. where she directed the specialty retail, sponsorship and strategic marketing initiatives. In addition, she effectively led national and international marketing strategies for 18 high- profile luxury and 35 travel/tourism shopping destinations located throughout the United States. These include The Shops at La Cantera in San Antonio, Tysons Galleria in Washington DC, Water Tower Place in Chicago, Village of Merrick Park in Coral Gables, and numerous others. During her tenure at The Rouse Company, Mollie was involved in high profile projects for the master-planned communities including Columbia’s re-development located in Columbia, Maryland and Summerlin’s development project located in Las Vegas, Nevada.
Mollie’s knowledge is unique because she is able to draw from a wide variety of perspectives from her past experiences: retailers and developers; advertising agency and the client; local, regional, national, and international consumer, and from the general market to the luxury population view point. Mollie’s expertise is complimented by her experience working in field marketing as well as corporate retail marketing.