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Mollie Calvert Massari

Director of Marketing

Mollie Calvert Massari brings 25 years of proven expertise creating strategic business and marketing plans, communications strategies and partnerships to help businesses increase market share.

During her career, Mollie has honed her skills in a wide array of retail real estate roles including strategic marketing, specialty retail and sponsorship, development and re-development and operations. She has worked with 100+ commercial real estate properties throughout the country for The Rouse Company, General Growth Properties, Trammel Crow Company, and others.

Specifically, she is deftly experienced in the areas of strategic business planning, marketing and branding, specialty retail and sponsorship, advertising, product value enhancement, and market trend analysis. Mollie assists business executives to identify new revenue streams by in-depth examination of the business, analyzing business organization models, developing strategic partnerships and identifying areas of opportunity.

In Las Vegas, Mollie managed the redevelopment of Fashion Show’s 2-million sq. ft. where she directed the specialty retail, sponsorship and strategic marketing initiatives. In addition, she effectively led national and international marketing strategies for 18 high- profile luxury and 35 travel/tourism shopping destinations located throughout the United States. These include The Shops at La Cantera in San Antonio, Tysons Galleria in Washington DC, Water Tower Place in Chicago, Village of Merrick Park in Coral Gables, and numerous others. During her tenure at The Rouse Company, Mollie was involved in high profile projects for the master-planned communities including Columbia’s re-development located in Columbia, Maryland and Summerlin’s development project located in Las Vegas, Nevada.

Mollie’s knowledge is unique because she is able to draw from a wide variety of perspectives from her past experiences: retailers and developers; advertising agency and the client; local, regional, national, and international consumer, and from the general market to the luxury population view point. Mollie’s expertise is complimented by her experience working in field marketing as well as corporate retail marketing.

"More than anything, the BLENDers are just plain FUN to work with!"
John Bacon / VP Marketing - Real Estate
Cole Real Estate Investments
Phoenix, AZ
"BLEND Marketing has been a valuable resource for me over the years because of their tremendous
knowledge of the retail industry along with their many years of experience."
Tony Smith SCSM / General Manager, Asset Services
CBRE, Asset Services Group
San Francisco, CA
"The BLEND team always brings fresh ideas and a valuable perspective to a marketing program."
John Bacon / VP Marketing - Real Estate
Cole Real Estate Investments
Phoenix, AZ
"BLEND is a great contributor to our Team for The Shops at Gainey Village, Scottsdale Waterfront,
Market Street at DC Ranch and Centerpoint on Mill. Their experience and expertise is second to none."
Mike Mathews / President
Main Street Real Estate Advisors
Scottsdale, AZ
"BLEND has been a seamless addition to our company's internal marketing team - a true testament
to their name. They bring with them a wealth of knowledge and experience in the real estate industry
and are able to execute on all levels."
Charley Freericks / Senior Vice President
DMB Associates
Scottsdale, AZ
"One of the greatest values BLEND provides is understanding that it takes more than a great idea
for a successful marketing program – you have to be able to execute and generate results. They have
the ability to take the creative concept, develop the plan and then put it to work to
create a successful program."
John Bacon / VP Marketing - Real Estate
Cole Real Estate Investments
Phoenix, AZ
"You would be hard pressed to find a team in the shopping center industry that has as much
experience, expertise and understanding than BLEND."
John Bacon / VP Marketing - Real Estate
Cole Real Estate Investments
Phoenix, AZ
"The BLEND Team consistently has a “can do, will do spirit” and are fun to work with too which is
especially important during these challenging times. They are consistently and constantly adding
and enhancing value ensuring that we are always putting our best foot forward."
Mike Mathews / President
Main Street Real Estate Advisors
Scottsdale, AZ
"What we appreciate most about BLEND is that while their many years of experience provide
the sage recommendations we need, they are also creative enough to suggest trying something new
to keep our marketing programs fresh!"
Caroline Morris / Vice President, Asset Management
Ellis Partners, LLC
San Francisco, CA
Having worked with BLEND for over 5 years on both property marketing programs and corporate
positioning and branding efforts, I have found the BLENDers to be not only first rate
professionals, but also a great pleasure to work with. They challenge our thinking and
consistently deliver results....they are a great "BLEND"."
Tom Gilmore / Executive Vice President
Madison Marquette Retail Services
Los Angeles, CA
"I have had the pleasure of working with the BLEND Team for many years. They always go the extra mile.
They are passionate about our properties, strategic thinkers, creative executors and a delight to work
with every step of the way. "
Christine Hands, CSM / General Manager II Kimco/Christown Shopping Center Phoenix, AZ
"The BLEND team is organized, responsible financially to my budget and produce the absolute best
events. They have great rapport with our merchants and build strong ties in the community. BLEND
has been an integral part of our team and I look forward to working with them in the future."
Christine Hands, CSM / General Manager II Kimco/Christown Shopping Center Phoenix, AZ
"The BLEND team always brings fresh ideas and a valuable perspective to a marketing program."
John Bacon / VP Marketing - Real Estate
Cole Real Estate Investments
Phoenix, AZ
"The BLENDers have many significant relationships within the marketing community that ensure
that my clients get the best marketing results for their assets. The BLEND team has provided strategic
ongoing consulting services for me for many years with a variety of retail projects. They are always
up to any challenge big or small."
Tony Smith SCSM / General Manager, Asset Services
CBRE, Asset Services Group
San Francisco, CA
"BLEND Marketing provides a perfect "blend" of experience in the industry, creativity and an
understanding of how to develop impactful marketing programs. I have hired BLEND for a variety of
marketing projects, and their results have always exceeded my expectations. I would highly recommend
the BLEND team to anyone!"
Cherilyn Megill, SCMD / VP Marketing Philips Edison Oakbrook, IL
"BLEND Marketing consistently over delivers and exceeds expectations by designing marketing
solutions that are creative, innovative and strategic. Experienced and resourceful they know how to
maximize budgets and build programs that elicit consumer response and build traffic and sales."
Gina Jones / Principal
JonesMedia
Scottsdale, AZ
"Not only is BLEND an innovative, forward thinking and fun marketing firm... The BLENDers are
consummate professionals. They think "outside the box" and will do whatever it takes to get the most
rewarding results. You will not find another firm that goes above and beyond for their clients.
A must hire!"
Joan Fantazia / General Manager
Town & Country Village
Palo Alto, CA
"I have found that BLEND combines strategic thinking, creative solutions, detailed planning
and results oriented follow through to achieve Client objectives related to the positioning,
branding, marketing and activation for premiere retail assets."
Tom Gilmore / President
Madison Marquette Retail Services
Washington, DC
BLEND Marketing has been a tremendous resource for us on a variety of projects: from a jewel of a specialty retail center in the suburbs, to a very complicated, mixed-use office and retail property in an urban setting. The BLENDers are all strategic, big-picture thinkers – they are simultaneously thoughtful< and responsive to a wide variety of needs.
Caroline Morris Partner,SVP, Asset Management Ellis Partners, LLC San Francisco, CA
What we appreciate most about BLEND is that their many years of experience provide the sage recommendations we need, but they are also creative enough to suggest trying something new to keep our marketing programs fresh!"
Caroline Morris Partner,SVP, Asset Management Ellis Partners, LLC San Francisco, CA
"BLEND Marketing is creative and passionate about their clients. I have had the privilege
of working with them for many years, on a variety of projects. Their enthusiasm for their work
is contagious! Their results shine through in the quality of their work and the results they achieve."
Carolyn Reyes / Director of Entertainment
Entertainment Solutions Inc.
Scottsdale, AZ

Back to Team

Mollie Calvert Massari

"More than anything, the BLENDers are just plain FUN to work with!"

"BLEND Marketing has been a valuable resource for me over the years because of their tremendousknowledge of the retail industry along with their many years of experience."

"The BLEND team always brings fresh ideas and a valuable perspective to a marketing program."

"BLEND is a great contributor to our Team for The Shops at Gainey Village, Scottsdale Waterfront, Market Street at DC Ranch and Centerpoint on Mill. Their experience and expertise is second to none."

"BLEND has been a seamless addition to our company's internal marketing team - a true testament to their name. They bring with them a wealth of knowledge and experience in the real estate industry and are able to execute on all levels."

"You would be hard pressed to find a team in the shopping center industry that has as much experience, expertise and understanding than BLEND."

"The BLEND Team consistently has a “can do, will do spirit” and are fun to work with too which is especially important during these challenging times. They are consistently and constantly adding and enhancing value ensuring that we are always putting our best foot forward."

"What we appreciate most about BLEND is that while their many years of experience provide the sage recommendations we need, they are also creative enough to suggest trying something new to keep our marketing programs fresh!"

"I have had the pleasure of working with the BLEND Team for many years. They always go the extra mile. They are passionate about our properties, strategic thinkers, creative executors and a delight to work with every step of the way. "

"The BLEND team is organized, responsible financially to my budget and produce the absolute best events. They have great rapport with our merchants and build strong ties in the community. BLEND has been an integral part of our team and I look forward to working with them in the future."

"The BLEND team always brings fresh ideas and a valuable perspective to a marketing program."

"BLEND Marketing consistently over delivers and exceeds expectations by designing marketing solutions that are creative, innovative and strategic. Experienced and resourceful they know how to maximize budgets and build programs that elicit consumer response and build traffic and sales."

"I have found that BLEND combines strategic thinking, creative solutions, detailed planning and results oriented follow through to achieve Client objectives related to the positioning, branding, marketing and activation for premiere retail assets."

What we appreciate most about BLEND is that their many years of experience provide the sage recommendations we need, but they are also creative enough to suggest trying something new to keep our marketing programs fresh!"

"BLEND Marketing is creative and passionate about their clients. I have had the privilege of working with them for many years, on a variety of projects. Their enthusiasm for their work is contagious! Their results shine through in the quality of their work and the results they achieve."

"BLEND Marketing has been a valuable resource for me over the years because of their tremendous
knowledge of the retail industry along with their many years of experience."

"BLEND is a great contributor to our Team for The Shops at Gainey Village, Scottsdale Waterfront,
Market Street at DC Ranch and Centerpoint on Mill. Their experience and expertise is second to none."

"BLEND has been a seamless addition to our company's internal marketing team - a true testament
to their name. They bring with them a wealth of knowledge and experience in the real estate industry
and are able to execute on all levels."

"You would be hard pressed to find a team in the shopping center industry that has as much
experience, expertise and understanding than BLEND."

"The BLEND Team consistently has a “can do, will do spirit” and are fun to work with too which is
especially important during these challenging times. They are consistently and constantly adding
and enhancing value ensuring that we are always putting our best foot forward."

"What we appreciate most about BLEND is that while their many years of experience provide
the sage recommendations we need, they are also creative enough to suggest trying something new
to keep our marketing programs fresh!"

"I have had the pleasure of working with the BLEND Team for many years. They always go the extra mile.
They are passionate about our properties, strategic thinkers, creative executors and a delight to work
with every step of the way. "

"The BLEND team is organized, responsible financially to my budget and produce the absolute best
events. They have great rapport with our merchants and build strong ties in the community. BLEND
has been an integral part of our team and I look forward to working with them in the future."

"BLEND Marketing consistently over delivers and exceeds expectations by designing marketing
solutions that are creative, innovative and strategic. Experienced and resourceful they know how to
maximize budgets and build programs that elicit consumer response and build traffic and sales."

"I have found that BLEND combines strategic thinking, creative solutions, detailed planning
and results oriented follow through to achieve Client objectives related to the positioning,
branding, marketing and activation for premiere retail assets."

"BLEND Marketing is creative and passionate about their clients. I have had the privilege
of working with them for many years, on a variety of projects. Their enthusiasm for their work
is contagious! Their results shine through in the quality of their work and the results they achieve."