Robyn brings more than 25 years of accomplished, hands-on, marketing experience in the shopping center industry for regional, lifestyle, community and outlet centers as well as mixed use projects and ground-up developments. Her background also includes developing marketing programs for the travel and hospitality sector and launching national and international brand standards, marketing programs and training for retail franchise organizations. She specializes in developing thoughtful, strategic marketing platforms and fully-integrated campaigns with tailored initiatives that deliver on the details and drive positive results.
Prior to forming BLEND with Pam Longbine, Robyn served as Director of Marketing for Stanford Shopping Center in Palo Alto, CA. During her six years at Stanford, the Center was consistently ranked as one of the top five performing super regional centers in the U.S. She directed the development and implementation of successful, strategic marketing and advertising programs, including domestic and international tourism initiatives and nationally recognized cause-related events.
Throughout her career, Robyn has overseen the marketing for a myriad of high profile centers including Ghirardelli Square, San Francisco, CA (where she created the famous Annual Chocolate Festival), and with The Yarmouth Group, marketing a 1.3 million–square foot multicultural regional center in San Jose, CA. Her background includes collaborating with numerous grand opening teams, including Great Mall in Milpitas, CA, where she built a comprehensive tourism marketing department. As a result, the Center became one of the top Silicon Valley tourist destinations.
Prior to her experience in the shopping center and retail industry, Robyn worked in journalism and public relations, developing strategic media communications programs and serving as the Senior Editor of a Silicon Valley business and technology newspaper.
Robyn’s recognition in the industry includes awards from the Public Relations Society of America, Value Retail News and both the National and Northern California Broadcasters Associations.
She has enjoyed personal and professional commitments to charities including Ronald McDonald House, Packard Children’s Hospital, Breast Cancer Connections, Rebuilding Together and the National MS Society.